Public ledger
Signal Ledger
The record behind the thesis series: every tracked signal, both of its thresholds, and its latest dated reading.
What this is
This page is the master record behind the thesis series. Six signals are tracked here, each with a definition, a named recurring source, the cadence that source publishes on, two thresholds — one that would confirm it, one that would weaken it — and its latest dated reading. The theses argue; the ledger keeps score.
Signals belong to the ledger, not to any single thesis. A publication updates the signals it brings evidence for and may add new ones; nothing here obliges a publication to appear. The obligation runs the other way and it is dated: the two staked calls in section 04 are graded on their resolution dates, whether they land or miss.
- 6 Signals tracked, all currently active, across six clusters Opened by Thesis 01, 17 August 2026
- 2 Staked calls open, each with a fixed grading date 30 June 2027 and 31 December 2027
- 3 Registries behind the ledger: outcome prices, pricing models, agent acquisitions A fourth, the verdict registry, opens with Thesis 02
How this ledger updates
- Publications update what they touch. A thesis or a note updates the subset of signals it has evidence for. Partial updates are the normal case: a signal a publication did not move is not a signal that was ignored.
- The bi-monthly Scorecard covers the rest. Every two months each live signal is re-read and re-scored, and “no change” is a legitimate result that gets written down. First Scorecard: October 2026.
- Staked calls are graded at their resolution dates. This is the only hard obligation in the system. A call is graded in public on its date, including when it misses.
- Retirement is written down. A signal leaves active status only with a dated line of reasoning. Silent deletion is not permitted, because a ledger you can quietly prune is not evidence of anything.
Lifecycle. Active — read at every Scorecard and by any publication with evidence for it. Dormant — retained, but its source has stopped publishing or the question is parked; no score is issued while dormant. Retired — closed with a dated reason, kept visible in the reading history. Resolved — a threshold was crossed and the question is settled; the crossing is recorded with its date.
Provenance. Every reading carries a date, the publication that logged it and a link to its source. Registry rows carry a disclosure column stating how the number is known: published-primary (the vendor's own rate card or pricing page), company-announced, press-reported, or vendor-undisclosed. Where only secondary reporting exists, the row says the price is unverified instead of repeating it as fact. Scores run −2 to +2 and are mine.
The signals
One table per cluster, one row per signal, each showing its latest dated reading. Net score across the six is +2: infrastructure and pricing move with the thesis, the consumer-transaction signal does not, and bundling moves against the claim that these layers are independently investable.
Commerce
| Signal | Status | Latest reading | Confirms if | Weakens if | Updated by |
|---|---|---|---|---|---|
| Checkout share of agentic activityShare of observed agentic web activity routed to checkout and payment flows, as a percentage of all agentic route types. Source: HUMAN Security, State of Agentic Traffic — monthly [1] | Active | −1 · 2.34% (2.3% Dec 2025 · 3.16% Apr 2026 · 2.4% May · 2.34% Jun) MEASUREDLogged 17 August 2026 · reading dated 30 June 2026, from the June edition published 6 July 2026; no July edition existed as of 17 August 2026. The April and May figures are secondary readings cross-checked against HUMAN's own June post. | checkout share exceeds 5% of agentic activity by Q2 2027 | still below 3% by Q2 2027 | Thesis 01 |
Pricing
| Signal | Status | Latest reading | Confirms if | Weakens if | Updated by |
|---|---|---|---|---|---|
| Outcome-pricing adoptionShare of surveyed AI builders using outcome-based pricing, cross-checked against published vendor list prices per resolved outcome in the outcome price and pricing model registries. Source: ICONIQ, State of AI — semi-annual, with the registries read quarterly [2] | Active | +1 · 23% of AI builders (2% Q2 2025 → 18% Q4 2025, N=297 → 23% Q2 2026); 37% plan a pricing-model change within a year MEASUREDLogged 17 August 2026 · reading dated 31 July 2026. The unit is ICONIQ's — share of AI builders, not share of contracts; no public series measures the latter. | share of AI builders offering outcome-based pricing as their primary model exceeds 30% (CALL 2 bets it stays under 30% through end-2027) | the ICONIQ vendor-adoption series stalls below 25% or reverts toward hybrid or consumption pricing | Thesis 01 |
Margins
| Signal | Status | Latest reading | Confirms if | Weakens if | Updated by |
|---|---|---|---|---|---|
| Vertical-AI gross marginAggregate gross margin on AI products, used as the closest observable proxy for human-exception cost. No public series reports human-exception rates directly — stated as a proxy, not a measurement. Sources: ICONIQ State of AI [2]; Bessemer Venture Partners State of AI — annual to semi-annual [3] | Active | +1 · 45% (2025) → ~53% projected 2026 → 59% projected 2027, N≈300; Bessemer cohorts ~25% (fastest-growing) and ~60% (disciplined), August 2025 MEASUREDLogged 17 August 2026 · reading dated 31 July 2026. Proxy measure: gross margin stands in for human-exception cost because no public series reports exception rates. | margins keep climbing toward 60%+ | margins flatten below 50%, implying human exceptions are not falling | Thesis 01 |
Authority
| Signal | Status | Latest reading | Confirms if | Weakens if | Updated by |
|---|---|---|---|---|---|
| Authority standardsProgress from concept papers toward a shipped, normative agent-authorization profile with incumbent IAM implementations. Sources: NIST AI Agent Standards Initiative / NCCoE [4]; Agentic AI Foundation (Linux Foundation) MCP releases and IAM vendor GA notes — event-driven [5] | Active | +1 · NIST NCCoE concept paper posted 5 Feb 2026, comments closed 2 Apr 2026; MCP specification 2026-07-28 with authorization hardening; Microsoft Entra Agent ID GA Apr 2026 and Agent 365 GA 1 May 2026 MEASUREDLogged 17 August 2026 · reading dated 28 July 2026. Event-driven signal: it moves when a standards body or an IAM incumbent ships, not on a calendar. | a normative agent-authorization profile ships — not a concept paper — and an IAM incumbent reaches GA against it | drafts stall and vendors ship proprietary schemes instead | Thesis 01 |
Structure
| Signal | Status | Latest reading | Confirms if | Weakens if | Updated by |
|---|---|---|---|---|---|
| Platform bundling (two-sided test)Whether independent authority and assurance vendors reach $100M+ ARR independently, or are acquired and bundled into IAM and hyperscaler incumbents. Sources: earnings calls, press releases and funding announcements, with row-level detail in this series' agent M&A registry — quarterly [6] | Active | −1 · Absorption leads 4–1 among authority- and execution-outcome-layer deals (the two-sided test's scope; the registry's rail-routing and execution-context rows sit outside it): Cisco/Astrix and SailPoint/Entro both completed 29 Jun 2026, Zendesk/Forethought completed 26 Mar 2026, Salesforce/Fin ($3.6B) pending close; on the independence side Neo Security exited stealth 20 Jul 2026 with $100M raised. No independent authority or assurance vendor has publicly disclosed $100M+ ARR as of 17 Aug 2026 — an absence-of-evidence finding, stated as such MEASUREDLogged 18 August 2026 · reading dated 18 August 2026, score unchanged from the 17 August baseline. Row-level detail lives in the agent M&A registry; this reading is the summary state of that registry. The registry's rail-routing row (Stripe–OpenRouter, press-reported) was re-verified on 18 August 2026 by Note 01 — it sits outside this signal's two-sided test, so the score does not move. | an independent authority or assurance vendor publicly passes $100M ARR without being acquired | further absorption into IAM or hyperscaler incumbents | Thesis 01 · Note 01 |
Energy
| Signal | Status | Latest reading | Confirms if | Weakens if | Updated by |
|---|---|---|---|---|---|
| Energy elasticityAI-optimized IaaS spend and the inference share of it, as a test of whether falling unit inference cost raises total consumption. Source: Gartner worldwide AI-optimized IaaS forecast — annual, scored once a year [7] | Active | +1 · $42.3B AI-optimized IaaS spend in 2026, +96% year over year; inference $23.3B overtakes training $19.0B for the first time; inference 55% of the category in 2026, forecast 59% in 2027 FORECASTLogged 17 August 2026 · reading dated 10 August 2026. Annual source: scored once a year, not at every Scorecard. | total spend keeps rising as unit inference cost falls | spend growth decelerates faster than unit cost declines | Thesis 01 |
Staked calls
Two dated calls are open. Both were stated in Thesis 01, section 10 and are reproduced here word for word, with the citation renumbered to this page's source list.
CALL 1 — agentic checkout share exceeds 5% of agentic activity by Q2 2027 (HUMAN series). Confidence ~55%. A bet against my own tracked data: the series is flat to down across four readings while total agent volume grew. I make it because the authorization infrastructure announced between June and August 2026 has not yet had a shopping season to run through. If the share is still under 3% by Q2 2027, the consumer-side machine-transaction thesis is behind schedule and section 4's ranking is wrong — authority-to-act would be binding harder and longer than I assume.
Signal R01.1 · resolution date 30 June 2027 · graded in the Scorecard that follows it.
CALL 2 — the share of AI builders offering outcome-based pricing as their primary model stays under 30% through end-2027 (ICONIQ series, currently 23%). Confidence ~70%. Unpredictable exception costs push vendors toward hybrid pricing — platform access plus usage, with safeguards — already the pattern ICONIQ observes. The unit is ICONIQ's, not mine: no public series measures the share of contracts signed on outcomes, so the call is stated in the vendor unit that is actually published and will be scored against it. The uncomfortable part, on the record: that series has run 2% to 18% to 23% in four quarters, so the call needs a steep climb to flatten roughly where it stands [2]. It is the least comfortable bet here.
Signal R01.2 · resolution date 31 December 2027 · graded in the Scorecard that follows it.
Both calls are scored publicly in every subsequent publication, including if they are wrong.
Registries
Three registries sit behind the ledger. Each was a byproduct of writing a thesis rather than a separate data project, which is why it can be kept honest: the rows accumulate with time, and none of them can be faked retroactively without breaking a dated source link.
-
Outcome price registry10 rows
What vendors charge for a completed outcome — a resolved conversation, a qualified lead, a handled procedure — with each vendor's own definition of “resolved”, and the per-conversation and per-action meters kept alongside as counter-examples.
Published rates and press-reported estimates are marked separately; unverified numbers say so.
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Pricing model registry13 rows
How agent vendors meter, one row per product: access seats, consumption credits, per action, per conversation, per outcome — and which of those a single vendor runs at the same time. The wider view of the same question the outcome price registry asks in one category.
Every row carries a price-disclosure column: published-primary, press-reported or vendor-undisclosed.
-
Agent M&A registry6 rows
Acquisitions in the agent stack, tagged by layer — authority, execution-outcome, execution-context, rail-routing — with announced date, status and status date, so the bundling signal can be read from rows rather than from memory.
Prices are labelled company-announced, press-reported or undisclosed; nothing is stated as a fact the buyer never confirmed.
All three are printed below as they currently stand. Each row carries a disclosure label saying how the number is known, and one evidence badge that follows from it: MEASURED where the vendor publishes the price itself, COMPANY CLAIM where a company announced a figure it never published as a rate, and INFERENCE where no vendor rate exists and the row carries a third-party estimate or records that nothing is published. An unpublished price is written as unpublished, not filled in from reporting and left to look like a rate.
Outcome price registry
| Vendor · product | Unit | List price (USD) | Pricing model | Disclosure | Source |
|---|---|---|---|---|---|
| Fin (formerly Intercom)Fin AI Agent · renamed from Intercom in May 2026; Salesforce agreed to acquire it for $3.6B, announced 15 June 2026, pending close | Per resolution, procedure handoff or disqualification | $0.99 per resolution · $9.99 per qualification | Pure per-outcome, with a 50-outcome monthly minimum. Only one outcome is billed per conversation even when Fin takes several actions, and a plain handoff is free. Vendor definition of resolved: no further help is requested after Fin's last answer. | Published-primary MEASUREDUnchanged as of August 2026 | fin.ai |
| HubSpotBreeze Customer Agent | Per resolved conversation | $0.50 (50 HubSpot Credits) | Outcome-based; unresolved conversations are free; Pro and Enterprise only. Resolved = the agent shares a source or performs an action with no human handoff within 72 hours, or qualifies a lead. | Published-primary MEASUREDEffective 14 April 2026, cut from $1.00 per conversation | HubSpot |
| HubSpotBreeze Prospecting Agent | Per lead recommended for outreach | $1.00 (100 HubSpot Credits) | Outcome-based. | Published-primary MEASUREDEffective 14 April 2026, in the same announcement as the Customer Agent price | HubSpot |
| SalesforceAgentforce (conversations) · the counter-example row | Per conversation | $2.00 | Per conversation, not per outcome. The largest vendor in the category prices the interaction rather than the result. | Published-primary MEASUREDCurrent as of August 2026 | Salesforce Help |
| SalesforceAgentforce (Flex Credits) | Per action | $0.10 per action (20 credits) · $500 per 100,000 credits · voice action 30 credits = $0.15 | A consumption meter priced per action, not per outcome. Listed for contrast. | Published-primary MEASUREDEffective 15 May 2025 | Salesforce Help |
| GorgiasAI Agent | Per automated resolved conversation | $1.00 on monthly billing · $0.90 annual | Outcome-based add-on to a helpdesk plan, sold in bundles of 30 to 2,500+ a month with overages. Billable when the agent resolves a conversation entirely on its own; the Starter plan is $1.00. | Published-primary MEASUREDPublished in a vendor blog post rather than a rate card; page updated 28 May 2026 | Gorgias |
| ZendeskAI agents / Automated Resolutions · acquired Forethought, completed 26 March 2026 | Per automated resolution | No published rate. Third parties report ~$1.50 committed and ~$2.00 pay-as-you-go, falling toward ~$1.00 at very high volume — unverified. | Outcome-based meter. Since January 2026 overages above committed volume auto-charge and the meter is uncapped. Vendor wording: pricing based on the successful outcomes they deliver, with resolved meaning without escalation to a human. | Vendor-undisclosed INFERENCEThe model is published, the rate is not; the figures are a third-party estimate | Zendesk |
| SierraSierra agents | Per resolved outcome | No published rate. Widely reported at ~$1.50 per successful resolution, with a $1.00–$2.50 range cited and contracts typically from ~$150K a year — unverified. | Outcome-based, with blended per-conversation pricing for low-value interactions. Every contract is negotiated. | Vendor-undisclosed INFERENCEModel verified; the rate rests on secondary reporting only | CloudTalk |
| DecagonDecagon agents | Per resolution, or per conversation | No published rate. One reported enterprise rate of $0.50 per resolution — unverified. | Two models offered: per conversation as the default, and per resolution at a higher unit rate. | Vendor-undisclosed INFERENCESingle secondary source; no pricing page exists | eesel.ai |
| ForethoughtSolve · acquired by Zendesk, completed 26 March 2026; kept as a historical row | Per resolved conversation | No published rate. Reported at ~$0.90 per resolved conversation — unverified. | Platform fee plus usage. | Vendor-undisclosed INFERENCEVendr median contract ~$60–75K a year | eesel.ai |
Two of these ten rows were taken by a larger vendor within five months: Forethought closed into Zendesk on 26 March 2026, and Fin sits under a $3.6B Salesforce agreement announced 15 June 2026 that has not yet closed. The category is being priced and bought at the same time.
Pricing model registry
| Vendor · product | Pricing models | Unit | List price (USD) | Disclosure | Source |
|---|---|---|---|---|---|
| AnthropicClaude Enterprise | Access + consumption | Seat per month, plus metered API usage | $20 per seat per month (list), plus API usage | Published-primary MEASUREDAn access seat stacked on a consumption meter. Enterprise agreements themselves are negotiated and unpublished; the seat figure is the published anchor. | Anthropic |
| OpenAIWorkspace Agents | Consumption (credits) | Credit | No published list rate per agent action; credit-metered. | Vendor-undisclosed INFERENCECredit-based agent pricing began 6 May 2026. The model is public; the per-unit rate is not. | OpenAI |
| MicrosoftCopilot Studio | Consumption (tenant capacity) + pay-as-you-go | Message credit pack (25,000 credits), or PAYG metering | $200 per 25,000 credits, or pay-as-you-go | Published-primary MEASUREDPrepaid tenant capacity rather than per seat or per outcome: the buyer books capacity, not results. | Microsoft |
| SalesforceAgentforce | Consumption (per action) + per conversation + per user + flat platform fee | Action / conversation | $0.10 per action (20 Flex Credits) · $500 per 100,000 credits · $2.00 per conversation | Published-primary MEASUREDFour coexisting meters at the category's largest vendor, and the priced object is the interaction rather than the outcome. | Salesforce Help |
| NotionCustom Agents | Consumption (automation credits) | 1,000 automation credits | $10 per 1,000 credits | Published-primary MEASUREDAutomation credits sold on top of the seat price: a consumption layer bolted onto an access product. | Notion |
| Fin (formerly Intercom)Fin AI Agent | Outcome (pure) | Resolution / procedure handoff / disqualification | $0.99 per resolution · $9.99 per qualification | Published-primary MEASURED50-outcome monthly minimum; one outcome billed per conversation; a plain handoff is free. | fin.ai |
| HubSpotBreeze Customer Agent | Outcome | Resolved conversation | $0.50 (50 HubSpot Credits) | Published-primary MEASUREDEffective 14 April 2026; unresolved conversations are free; Pro and Enterprise only. | HubSpot |
| HubSpotBreeze Prospecting Agent | Outcome | Lead recommended for outreach | $1.00 (100 HubSpot Credits) | Published-primary MEASUREDEffective 14 April 2026, in the same announcement as the Customer Agent price. | HubSpot |
| ZendeskAI agents / Automated Resolutions | Outcome | Automated resolution | No published list rate. Third parties report ~$1.50 committed and ~$2.00 pay-as-you-go, falling toward ~$1.00 at very high volume — unverified. | Vendor-undisclosed INFERENCEModel published, rate not. Since January 2026 overages above committed volume auto-charge and the meter is uncapped. | Zendesk |
| SierraSierra agents | Outcome (stated policy) + blended per conversation | Resolved outcome | No list price. Widely reported at ~$1.50 per successful resolution, $1.00–$2.50 cited, contracts typically from ~$150K a year — unverified. | Press-reported INFERENCEOutcome pricing as stated policy with no published rate; every contract negotiated. The model is verified, the number is not. | CloudTalk |
| GorgiasAI Agent | Outcome (add-on to a helpdesk plan) | Automated resolved conversation | $1.00 on monthly billing · $0.90 annual | Published-primary MEASUREDPublished in a vendor blog post rather than a rate card; page updated 28 May 2026. | Gorgias |
| DecagonDecagon agents | Outcome + per conversation | Resolution or conversation | No published rate. One reported enterprise rate of $0.50 per resolution — unverified. | Press-reported INFERENCESingle secondary source; no pricing page exists. | eesel.ai |
| ForethoughtSolve · acquired by Zendesk, completed 26 March 2026 | Outcome + platform fee | Resolved conversation | No published rate. Reported at ~$0.90 per resolved conversation — unverified. | Press-reported INFERENCEVendr median contract ~$60–75K a year. | eesel.ai |
Eight of the thirteen rows publish a rate; five do not. Seven run two or more meters at once, which is the finding this registry exists to hold: outcome pricing is arriving as an added meter rather than as a replacement for the old ones.
Agent M&A registry
| Acquirer → target | Layer | Announced | Status | Price (USD) | Source |
|---|---|---|---|---|---|
| Cisco → Astrix | Authority | 4 May 2026 | Completed 29 June 2026 | ~$400M, press-reported INFERENCEReported by Calcalist and not confirmed by either party. Non-human identity and agent authorization folded into a networking and security incumbent. | Cisco |
| SailPoint → Entro | Authority | 15 June 2026 | Completed 29 June 2026 | ~$200M, press-reported INFERENCEThe second authority-layer absorption to complete on the same day as Cisco/Astrix, this one by an identity-governance incumbent. | SailPoint |
| Zendesk → Forethought | Execution-outcome | 11 March 2026 | Completed 26 March 2026 | Undisclosed COMPANY CLAIMTerms undisclosed; dates from the acquirer's release. Fifteen days from announcement to close, for an outcome-priced vendor absorbed by the helpdesk incumbent whose meter it competed with. | PR Newswire |
| Salesforce → Fin | Execution-outcome | 15 June 2026 | Pending close as of 17 August 2026 | $3.6B, company-announced COMPANY CLAIMAnnounced by the acquirer; expected to close in Salesforce fiscal Q4 2027. The largest disclosed price here, paid for the category's clearest pure-outcome meter. | Salesforce |
| Stripe → OpenRouter | Rail-routing | 16 August 2026 | Reported agreement, 16 August 2026 | More than $7B, press-reported floor INFERENCEReported by Bloomberg, not announced by either company, and the figure is a floor as reported. A payments rail buying a model-routing rail is the newest layer in this registry. | Bloomberg |
| Coupa → Rossum | Execution-context | 12 May 2026 | Announced 12 May 2026 | Undisclosed COMPANY CLAIMTerms undisclosed; dates from the acquirer's release. Document understanding bought into a spend-management workflow — the context layer that makes agent execution auditable. | Coupa |
Three of the six are completed; the other three are announced, agreed or pending close. Exactly one carries a price the buyer itself put its name to. Signal R01.5 reads this table, not the other way round.
A fourth registry — public claims adjudicated with their named owners, verdict and reasoning — opens with Thesis 02. It stays unpublished until every claim in it is quoted with an owner, because adjudicating an unattributed claim is arguing with a strawman.
Open core
The current state of this ledger is public and stays public: definitions, thresholds and the latest reading for every signal, free to read and to cite with attribution. That is the core, and the core is never closed.
What may eventually be sold is depth rather than access: the full reading history behind each signal, machine-readable exports of it, a queryable interface over it, alerts when a threshold is crossed, and work applied to one organization's own question. If that layer ever exists, this page keeps working exactly as it does today.
Corrections, better sources and threshold arguments are welcome on LinkedIn.
The Agents & Margins briefing (English) is launching — until then, follow on LinkedIn
Sources
- 1.HUMAN Security — State of Agentic Traffic, June 2026 edition, published 6 July 2026, with the April and May 2026 editions. No July 2026 edition had been published as of 17 August 2026.
- 2.ICONIQ — 2026 State of AI Report: The Builder's Economy, July 2026 (~300 executives), and State of AI: Bi-Annual Snapshot, January 2026 (N=297 for pricing, N=269 for margins).
- 3.Bessemer Venture Partners — The State of AI 2025, 13 August 2025.
- 4.NIST NCCoE — concept paper, Accelerating the Adoption of Software and AI Agent Identity and Authorization, posted 5 February 2026; comments closed 2 April 2026.
- 5.Agentic AI Foundation (Linux Foundation) — Model Context Protocol specification 2026-07-28, with authorization hardening; Microsoft Entra Agent ID reached general availability in April 2026 and Agent 365 on 1 May 2026.
- 6.Zendesk — completed acquisition of Forethought, 26 March 2026, taken as the anchor release for the bundling signal; the other transactions behind the reading are recorded row by row in the agent M&A registry above, each with its own source and disclosure label.
- 7.Gartner — worldwide AI-optimized IaaS spending forecast, press release 10 August 2026.